Marketing for Hispanics with Gonzalez Olivieri

Gonzalez Olivieri: Abogados de InmigracionGonzalez Olivieri: Abogados de Inmigracion, led by the distinguished Raed Gonzalez, JD LLM, embarked on a rebranding journey to align its visual identity with its remarkable legal achievements.

With 13 Supreme Court cases won and a long-standing commitment to the Hispanic community, the firm required a brand that reflected its prestige and dedication to providing top-tier immigration services.

As the Creative Director, my responsibilities encompassed overseeing the entire brand refresh, ensuring that every element reflected the firm’s high standards. Key components of the rebranding process included:
Visual Identity Refresh:Logo and Branding: I led the development of a new logo and cohesive visual identity that combined modern aesthetics with a classic touch, representing both the firm’s deep-rooted expertise and forward-thinking approach. An illustrated minimalist Raed was created to act as a mascot ad profile.
Social Media Campaign: I developed and executed a social media strategy targeting platforms popular within the Hispanic community. The campaign included regular updates, immigration law insights, success stories, and announcements about community events. I created various posts and continued creating short form reels for social media with views in the 100 thousands.

Production:

From filming to editing, creating 2-minute interview-style segments for Univision that highlighted the firm’s expertise and answered client questions. Different from the show segments, Raed went live every Saturday. I was responsible for the thumbnail and scheduling of the live 1 hour shows, which led to view increase from anaverage of 400 views to and average of 1,000 with the highest record for the Youtube channel at 8,000 views. Print and Merchandise Design: I designed mockups, merchandise, and booth displays, ensuring that all print and physical materials aligned with the refreshed brand identity.

Results:

The rebranding of Gonzalez Olivieri successfully elevated the firm’s image, bringing it in line with the prestige and professionalism of Raed Gonzalez’s legal achievements. The comprehensive campaign led to increased visibility, stronger community connections, and a deeper trust within the Hispanic market.